• A physical body and background that you design
• and
• Customizable content (consisting of polls, feeds & profile data) that is categorized and linked to "hot spots" on your mEgo's body.

When you are creating your mEgo, you use the Looks editor to design the appearance of your mEgo. You can change your look as often as you want. You can also upload your own pictures, edit them with our Crop & Style photo editing tool and modify other background settings.

You then use the Feed and Content editors to further customize your mEgo with your own personal data.

For our Beta release, these are the content pods and the hot spots they are linked to:

Soon we'll have a Connections category which will make it easy for you to use your mEgo to interact with your mEgo friends.

For each pod, mEgo gives you the opportunity to add your own content-including text and personal links, as well as automatically updating feeds for photos, videos, play lists, wish lists and other services-all of the details you'd put on any social networking site, and more!

mEgo is being developed so that you will have extensive control over what you share and what you hide on various profiles. For now, you can set the privacy level for each content area by choosing whether to show or hide it.