Trust-Based Targeting

July 2, 2008

MedaPost.com's Behavioral Insider
In the conversation below, Ariel McNichol and Julia Johnston, co-founders of mEgo, outline a radically different approach, allowing consumers to choose the kinds of messaging and targeting behaviors that fit their own needs and interests....

Missy Elliott, Adidas Bring RESPECT Back to Fashion

June 12, 2008

http://www.adrants.com/
With help from Adidas, Missy Elliott has launched Respect ME Originals, a clothing line she plans to promote through mEgo.com's social avatars and widgets...

mEgo Integrates Online Profiles with Interactive Avatars

June 12, 2008

http://mashable.com/
mEgo delivers multimedia avatar widgets, enhancing social networks with interactive, synchronized multimedia badges embeddable into all...

What is mEgo???

April 29, 2008

http://homebusinesssuccessradio.com
Bonnie Dillabough interviews Julia Johnston and Ariel McNichol...

mEgo interview on npost

April 14, 2008

http://www.npost.com
Julia Johnston and Ariel McNichol are co-founders of mEgo, an rich application avatar that personalizes your activity online...

mEgo interview on CenterNetworks

March 25, 2008

http://www.centernetworks.com/
We covered the launch of mEgo last September. The company received a good deal of blogger-buzz but since then things have been quiet on the news front. I checked in with founders Ariel McNichol and Julia Johnston to find out what's been going on over the past six months and to learn more about what mEgo provides...

Snapshot All In One

February 23, 2008

Entrepreneur Magazine
Thanks to this dynamic duo, it's never been easier to put one face to all your online personalities...

Interview: Ariel McNichol, Co-Founder of mEgo.com

October 17, 2007

Milov Patel Blog
Ok, so over the past few days I got to talk to Ariel McNichol ...

MEGO Launches first-of-its-kind multimedia avatar

September 17, 2007

TechCrunch 40
mEgo, selected to present at the 2007 TechCrunch40 conference as one of this year's hottest start-up technology companies, today launched its flagship product named mEgo...

TechCrunch 40, Presenting Company: mEgo

September, 2007

TechCrunch 40
Los Angeles-based mEgo lets users create personalized avatars that carry their online profiles and can be integrated into users' blogs, social networks, websites, and IM clients...

More links

Information about mEgo.
mEgo one sheet (PDF, 670K)

Ariel and Julia's Bios.
mEgo founder bios (PDF, 110K)